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Fundraise & Engage

Better email starts with better supporter context.

Email Marketing helps nonprofit teams create newsletters, fundraising appeals, event invitations, program updates, and automated messages without exporting contacts to another system. Build branded templates, select connected audiences, schedule delivery, and review engagement — all while keeping communication activity tied to supporter records.

Email marketing dashboard

The challenge

When email lives outside the nonprofit CRM, teams rely on manual list exports, duplicate records, and incomplete engagement data. It becomes difficult to know who received a message, what they clicked, and what action they took afterward.

The More Good Together approach

Use CRM and activity data to build audiences, send professional campaigns, and connect email engagement to donations, events, programs, volunteering, and membership. Your team gains a clearer picture of communication performance and supporter interest.

Key benefits

Send the right message to the right supporter.

On-brand templates

Create reusable branded templates for consistent nonprofit communication.

Connected audiences

Build audiences using CRM fields, tags, segments, engagement, giving, participation, or membership data.

Every message type

Send newsletters, appeals, invitations, reminders, announcements, and automated messages.

Personalized content

Personalize content with supporter and organization information.

Schedule and approve

Schedule messages and manage drafts, approvals, and campaign status.

Engagement tracking

Track delivery, opens, clicks, bounces, unsubscribes, and resulting engagement.

History on the record

Keep email history available on the supporter record.

Feature details

Everything you need to send and measure nonprofit email.

Template builder

Create responsive email layouts with branded headers, text, images, buttons, dividers, social links, and reusable content blocks.

Reusable templates

Save newsletter, appeal, invitation, reminder, announcement, receipt, and follow-up formats for future use.

Connected audiences

Select recipients from CRM segments, saved lists, campaigns, events, programs, volunteer groups, membership groups, or custom filters.

Personalization

Insert supporter names, organization details, campaign information, event details, and other approved merge fields.

Campaign scheduling

Send immediately or schedule delivery for a specific date and time based on organizational needs.

Draft and approval workflow

Prepare, review, test, and approve messages before sending to the selected audience.

Test messages

Send previews to staff to verify content, links, personalization, formatting, and mobile presentation.

Preference and consent management

Respect email subscriptions, communication preferences, consent, and unsubscribe status.

Automated messages

Trigger confirmations, reminders, acknowledgements, thank-you messages, renewal notices, and follow-ups based on platform activity.

Performance reporting

Review sent, delivered, opened, clicked, bounced, unsubscribed, and conversion-related activity.

Supporter activity history

Display email sends and engagement on each contact record alongside donations, events, programs, and other interactions.

Provider configuration

Support configured email-delivery providers and administrative controls for account-level sending services.

Product walkthrough

See it in action.

Placeholder captures below — swap each for an approved product screenshot before publishing.

Email marketing dashboard

Dashboard with drafts, scheduled and sent campaigns, recipients, delivery, open rate, click rate, and recent activity.

Email template builder

Block-based builder with preview, branding, text, image, button, and personalization controls.

Audience selection and segmentation

Audience builder using tags, donor activity, event attendance, volunteer status, program involvement, membership, and preferences.
Use cases

How nonprofit teams use it.

  • Monthly newsletter.
  • Fundraising appeal.
  • Campaign progress update.
  • Event invitation and reminder.
  • Volunteer opportunity announcement.
  • Program participant update.
  • Membership renewal notice.
  • Donation acknowledgement and stewardship series.
One connected platform

Reach the right supporters with messages that feel timely and relevant.

Email lives inside your CRM, not beside it. Audiences come straight from supporter data, and every send and click is recorded on the contact record next to donations, events, and programs — so you always know who you reached and what happened next.

Bring email and supporter data together.

Create branded, personalized nonprofit emails with connected audiences and engagement reporting.